10 Fun Facts about DePaul University

Did you know The Walking Deads Michael Rooker and Fall Out Boys Pete Wentz both went to the same university? Specifically, DePaul University, where Michael Rooker pursued Drama and Pete Wentz actually studied political science. Here are 10 other fun facts that you probably didn’t know about DePaul: 1. Originally called St. Vincent’s College, the school re-chartered as DePaul University in 1907 and offered courses to all men and women regardless of religious backgrounds to prevent from being closed down. 2. In 1911, DePaul University became the first Catholic university in the nation to admit women and be a co-educational school. 3. DePaul University is the largest Catholic university by enrollment in the United States. 4.. DePaul’s law school was the first law school in Illinois to admit women and Jewish students. 5. If you’re a TV buff, you’ll be excited to know that Criminal Minds’ Joe Mantegna, X Files’ Gillian Anderson, Archer’s Judy Greer, and The Walking Dead’s Michael Rooker. 6. Established in 1912, DePaul’s Driehaus College of Business is one of the 10 oldest business schools in the U.S. 7. One of DePaul University’s residence halls, Seton Hall, was ranked 3 out of 15 best residence halls in 2012. 8. Fall Out Boy’s bassist, Pete Wentz, studied political science at DePaul, but dropped out to pursue music, just 10 weeks from graduation! 9. The university takes its green initiatives very seriously, installing over 70 water-bottle refill stations all over campus. 10. DePaul’s mascot is a blue demon, which has gone through many forms until they settled on DIBS: Demon in a Blue Suit. Are you looking to apply to DePaulor just starting to build outyour college list? Make sure to search through profiles of students accepted to see essays, stats, and advice. See how they got in, and how you can too!

DEA essays

DEA essays The Drug Enforcement Agency has tried to limit the drug trafficking problem coming from countries south of the U.S. The southern hemisphere has given the U.S. a really hard time with the international drug trade. Where do drugs come from? Most of the marijuana Smuggling routes that come into the United States come from the south. Columbia is one of the main contributors to the problems of the drug war. Not only does Columbia sell cocaine to the United States, it also sells marijuana. Columbia is responsible for over eighty percent of the cocaine distribution around the world. In Columbia cocaine production is the leading export and moneymaker of the economy. A major reason for this production and selling of drugs in Columbia is the Columbian Drug Cartel. The cartel is a worldwide organization that makes and sells drugs to make a profit. The reason they are so powerful in Columbia, besides the fact that it brings so much money into the economy, is that the cartel "buys out" the government. The cartel pays out about one hundred million dollars a year to the government to keep the law enforcement on their side. Besides the law enforcement, the cartel has an army of their own so that makes them more powerful than if they didn't have an army. CIA agents estimate that drug trafficking from Mexico is on the incline. CIA agents believe that it is the low paying jobs and the standard of living that bring some of these small little farmers to big time drug dealers. The United States Central Intelligence Agency estimates that Mexican traffickers imported One hundred and seventy tons of ephedrine over twenty months. This amount is enough to make about one hundred and fifty tons of speed. Mexico is doing pretty good for themselves with the profit they get from the speed, and that profit doesn't include the profit the get from exporting about four hundred tons of cocaine they smuggle into the U.S. ...

Marketing channels Assignment Example | Topics and Well Written Essays - 5000 words

Marketing channels - Assignment Example This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization. (c) When a consumer receives a defective product then he or she can return the products back to the independent beauty consultant and get it exchanged. When a consumer buys cosmetics from a drug store or department store then he might not get a chance to exchange the products in case of a defect. The independent beauty consultants stress on building a good relationship with the customer so they exchange the product in case of a defect. They absorb the loss that arises from exchanging the product. The department store or drug store might not exchange the products because building consumer loyalty is not their motive. Answer 2 Advertising agencies can be considered as a part of the channel as they will effectively market the product in the market. This will help in building a brand image of the company. Including financial institutions in the channel wil l not be fruitful for the organization as effective marketing and selling the product will not be possible. Financial institution will not contribute in building a brand image so including a financial institution is not worth. ... Example- Consumers can be appointed as an independent beauty consultant by the organization. Answer 3 Using various media for advertisement will reduce the distance. Advertisement is done to reach to attract a large number of customers. Advertising through web and cyberspace will reduce the distance as been discussed by Alderson. Answer 4 Product segmentation can be done between customers like "small, medium and large" but in case of service, segmentation cannot be done into small, medium and large. Example steel can be sold in small medium or huge lot but computer services cannot be segmented. Answer 5 In case of consumer goods like bread and breakfast cereal the channel of distribution used is grocery store. Answer 6 (A) When selling and servicing ultrasound machine in a hospital emergency room highly effective channel flow is needed. b) In case of an academic medical researcher a less effective channel of flow will do because he does not have any emergency requirement. Answer 7 A channel manager must seek to target maximum number of segments in order to increase the volume of sales but he has to keep in mind that the more segments he targets, the larger variety of products must be produced by the organization. Answer 8 A demand side gap in the service channel can arise when the services provided are not of high quality as demanded by the customers. Answer 9 A supply side gap can arise if quality products are not produced in time to carter to the requirements of the customers. When the supply is low and the demand is high then a supply side gap is created. Bringing in advanced technology to produce can reduce this gap. Answer 10 It is important to know the channel conflict sources and channel power sources so that proper channel can be set avoiding these conflict

Project management Essay Example | Topics and Well Written Essays - 1500 words - 23

Project management - Essay Example Project planning and budgeting helps project managers to take pro-active measures to avoid some of the risks that emerge from the external and internal environment that surrounds the contractors (Kerzner, 2013). Project planning is an iterative process. Tasks undertaken are interdependent of each other; hence, failure of a subsystem affects the whole systems. Project planning rescues the project team from unforeseen circumstances due the high uncertainty that is with a majority of projects. The first stage of the project plan is identifying the goals of the project. In the stage, beneficiaries of the project are identified and the stakeholders. Their needs are so that the project is designed to meet them. A schedule is then developed to establish the amount of time and resources that will be. A budget of the resources necessary is prepared to determine the cost of executing the project. Additionally, a Human Resource plan is also developed to determine the skills that will be needed to accomplish the mission. Furthermore, a communication plan is outlined indicating how progress of work will be. Lastly, a risk management plan is created to provide measures that can be taken to shield activit y from interference (Turner, 2014). Mode Sante, a company, based in France launched an ambitious plan of constructing ultra modern leisure complexes. The company outsourced for contractor through a competitive bidding process who were supposed to build one of the facilities in Uxbridge. With a capital as a constraint, the new Active Being Complex had to be built according to the specifications provided with the minimum cost possible. A capital amount of  £300,000 had to be allocated prudently towards installation of a new IT infrastructure, security system, music and public address systems and other amenities that were to be in the new building. Interestingly, an old building that had been left

Starting a Business Online Essay Example | Topics and Well Written Essays - 1000 words

Starting a Business Online - Essay Example Convenient. Online business is convenient to both the owner and the customer. The owner can run the business 24 hours without the need to open the whole establishment. The customer can also shop in their place without further cost to them at any time of the day. Disadvantages: Legitimacy issues. When running a small online business, there will be difficulties in evaluating legitimate transactions (Lendor, n.d). Online business is also vulnerable to credit cards crimes. Both the owner and the customer will face these legitimacy issues of the online business. Marketing Issues. Unlike big online businesses, small time online business may encounter difficulties in attracting markets. Since the competition for online businesses is very high, there is a need for a good marketing including search engine optimization and paid directory inclusion which the business may not have enough resources for these strategies (Lendor, n.d.). 2. e-Commerce describes a process of buying and selling of goo ds and services via internet (â€Å"An Introduction†, n.d.). This is regarded as a modern process of commerce involving the World Wide Web when transacting the business. This process is makes the business international because it does not have any restrictions when it comes to locations. Anybody using the internet can transact in online business. Because of this, the company faces issues on trust, culture, language, government and infrastructure. Issues on trust can be addressed by making the business legitimate in all aspects. The owner must secure needed clearances and requirements to legalize the business and each transaction. Thus, if the business does not hide any illegal acts, there will be no issues on trust. Cultural issues can be addressed by ensuring that products and services sold do not discriminate or injure any culture and traditions. Since the business is international and cannot be really monitored, restricted or limited by the government, then the companies m ust be responsible enough to follow rules and regulations so as not to harm any person, tradition or race. This is just a matter of responsible business running. Another possible issue is on language. Since this is an international business, there will soon be issues on language. There exists thousands if not millions of different languages in the world. For an online business to be able to cater to all countries there must be an availability of language translator or if none, then at least the business must cater to major languages used in the world. The issue on government is really difficult because of the fact that because online business is international, the accountability, registration, legitimacy, standards issues can be hard to address. A certain online business can run in a different place but registered in another. However, this issue can be deal with by company’s honesty and sense of responsibility. The government in return must also be meticulous in checking if t he said online business is legal and upholds the standards. Issues on infrastructures such as communication is not a very difficult to address since technology is already very powerful and advanced. Online business can partner with other e-commerce business that provides services such as communications and transportation of products online. 3. Online business’ compliance to laws is really important. This requires responsible and honest running of business from the

The Foundation Of Cadbury Limited Marketing Essay

The Foundation Of Cadbury Limited Marketing Essay Cadbury dairy milk is the product of Cadbury which got launched in 1905. It is a great success for Cadbury industry .In the beginning the product is produced by keeping in mind the customer satisfaction for the product which should match the regional selection criteria and it should fulfil the need and demand and customer expectations. Cadbury also introduced chocolate in tins with unique pictures and paintings on each box, which started fascinating the customers. As an international brand Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan glass and a half of full cream milk in every half pound with the picture of milk filling into the chocolate bar, is the one of the best British advertising. Cadbury Dairy Milk was a great success as it has capture almost a great number of the market share but soon after some time Dairy Milk start to go down after the entrance of other brands in the market like Nestle, Mars, Hershey which bring down the market share of Cadbury Dairy Milk. Cadbury company was started by an individual person in 1824 name John Cadbury; in Birmingham he laid the foundation of Cadbury Limited. Now Cadbury is the world largest producer of chocolates in the world. Till 1831 the business of the company got changed from a grocery shop to a manufacture of drinking chocolate and coca and till present its going like the same. Dairy Milk is a popular brand of chocolate bar of Cadbury in United Kingdom and in the whole world. It was traduced in 1905 and its comes in a large number of varieties which includes Fruit Nut, Whole Nut, and original Dairy Milk .It comes in different package sizes to suits to the customer needs and demand. Cadbury Plc was founded in1824 by John Cadbury a young Quaker. He first opened a small grocers shop in Birmingham making chocolates on a small scale, with coca and drinking chocolate on the side. Then in 1831 John decided to start manufacturing on a commercial scale, and he bought a warehouse in nearby Crooked Lane. In 1847 John joined his brother Benjamin into the partnership and the name of the firm was changed to Cadbury Brothers. The business was getting popular then both the brothers moved the business to new factories in Bridge Street , but in 1855 after the death of John`s wife and his illness the combined business of both brothers John and Benjamin come to an end with mutual consent and then John transferred all the right to his sons Richard and George. 1861 1900 John Cadbury retired from his business and his sons Richard and George took over the company. As Richard had already joined his father business in 1850 but in 1861 with the partnership of his brother George who was only 25 at that time. Richard started to look after sales and marketing side which was not in good shape. He once said that if business ever made a profit of thousand he will take retirement. Richard was also a talented artist and in 1868 he founded the way of increasing the appeal of chocolate boxes by decorating its lid with pictures some of them are of his own creation, soon after some time he died unexpectedly from diphtheria in 1899. George son of John Cadbury joined Cadbury Brothers in 1856 and became partner in the business with his brother Richard in 1861. The first few years were extremely hard and the brothers worked very hard in order to establish the business. He looked after production and buying and he is also responsible for finding the companys new site, Bournville, he also planned the factory layout himself. Because of his trip to Holland where he bought innovative new coca press, in 1886 Cadbury launched Cocoa Essence, the first unadulterated cocoa in UK. In 1901 he gave the site to Bournville Village Trust. He did many good will works for his employees like setting up education facilities, opened work committees for both men and women and also donated Lickey Hills Country Park to the people of Birmingham. George remained Chairman of Cadbury Bros until his death in 1922. William Cadbury son of Richard Cadbury joined in 1887. He was mainly engaged in engineering, maintenance and new machinery. In 1889 he became managing director, then he gave up his engineering duties and took up charge of sales and buying. He setup the Mens Pension Fund in 1906 and a separate fund for women in 1911 and is also responsible for Cadbury pulling out of the purchase of cocoa from Sao Thome and Principe after evidence of slavery, and for the development of the Ghana cocoa trade. The first proper Cadbury logo of a cocoa tree was commissioned by him in 1905 from the French designer Georges Auriol and also the famous Cadbury signature logo is based on his signature. He became the Chairman of Cadbury Brothers Ltd in 1922 after the death of his uncle and held this position until his retirement in 1937. Elizabeth, Georges second wife is best known for her welfare work. The list of her good will work is endless like she and George in 1909 opened the Woodlands Hospital in North field. She died in 1951. Edward Cadbury son of George and Mary, joined Cadbury Bros in 1893. He was appointed as a Managing Director in 1899 and given two specific duties: to expand exports and to organize the women employees at Bournville, who formed the main part of the labour force. He was responsible for the Export Department from 1899 to 1927 and for the Womens Department from 1899 to 1919. He was made responsible for pricing in 1903 and set up the Costing, Statistical and Planning Departments over the next few years. He was also interested in education and founded the Selly Oak colleges in Bournville, as well as writing books on management and organisation. He was also in charge of the Accountants Department, a member of the Finance Committee and was responsible for the Advertising Department during the inter-war years. Edward was appointed Chairman of the British Cocoa Chocolate Company in 1932 and in 1937 succeeded William as Chairman of Cadbury Bros Ltd. He retained both chairmanships until he reti red in 1943. George Jnr, son of George and Mary joined Cadbury Brothers in 1898. The following year his uncle Richard unexpectedly died. His father George Snr set up a new limited company with himself as chairman and four managing directors: Richards sons Barrow and William and his own sons Edward and George. So George became a managing director at the age of just 21 and was responsible for the technical and scientific side of the business. Georges greatest contribution was the perfection of milk chocolate and he led the development and launch of Cadbury Dairy Milk in 1905. He was also responsible for setting up Cadburys milk factories and transport department. He retired in 1943. 1900 Present Laurence, father of Adrian and Dominic and son of George and Elizabeth joined Cadbury Brothers in 1911 and was the first graduate member of the family to work at Bournville. Cadbury Company builds a village for its employees. He was appointed to the Board of Directors in 1918 with a wide range of responsibilities including engineering and production. He was appointed Director of the British Cocoa Chocolate Company (BCCC) in 1921. Becoming Chairman of Cadbury Brothers and Chairman of BCCC in 1944, he held both posts until he retired in 1959. Dorothy, daughter of Barrow Cadbury and granddaughter of Richard Cadbury, joined the business in 1917. She worked in numerous departments and served on several of the main committees. She retired in 1952. Sir Adrian, eldest son of Laurence Cadbury was appointed as Director in 1958. In 1965 he became Chairman of the British Cocoa Chocolate Company. 1969 saw him taking up the position of Deputy Chairman and Managing Director of Cadbury Schweppes, and he became Chairman of Cadbury Schweppes in 1974. He retired in 1989. Son of Laurence Cadbury and brother of Sir Adrian Cadbury, Sir Dominic was appointed director in the late 1960s. He joined the Cadbury Schweppes board in 1974. His subsequent positions have been: 1975-1978: Managing Director, Cadbury Foods Division, 1978-1980: Chief Operating Officer, Cadbury Schweppes, North America; 1980-1983: Managing Director, Cadbury Schweppes; 1983-1993: Group Chief Executive, Cadbury Schweppes; and 1993-2000 Chairman, Cadbury Schweppes. Now retired from the Cadbury business. Appointed Trustee in 1994 and Chairman of the Trust since 1996, Roger was previously a director of various companies. He chairs the Trusts Estate Management Scheme Committee and is a member of the Agricultural Estates Committee. He is currently Chairman of Warwick Independent Schools Foundation, Warwickshire Wildlife Trust, and Croft Trust of Adult Education, as well as serving as Trustee of a range of charities. 2. Situation Analysis Cadbury Dairy milk was launched by Schweppes which was the largest food and Beverage cooperation headquartered in the U.S .The Kraft Inc take over Cadbury in 2010 which is the British Confectionary company, the industry`s second-largest globally. The new product is launched globally. 3. SWOT Analysis Cadbury first started its business in 1831 by John Cadbury. Its brings change in cocoa processing from the year 1866 onwards. The company got combined with Schweppes in 1969.Currently this company is employing approximately about 43000 people in all f the world. Today, Cadbury Schweppes is the world`s fourth biggest supplier of chocolate sugar Confectionary. One of its product, Dairy Milk was introduced in 1905 and has become the most successful moulded chocolate in UK history and the basic ingredient for many other Cadbury products 95years later, Dairy Milk is one of the worlds favourite Chocolate brand name sand company`s leading chocolate bar by revenue. 3.1 Aim: It was important to investigate on both forces internal and external environmental for the Dairy Milk in France. Significant organizational and industrial information is required for the development of the SWOT analysis. The main purpose of analysis of the environment and consideration of the situational factor when designing, marketing, planning, is critical as it would allow Dairy Milk to capitalize on organizational strengths, minimize any weakness, exploit market opportunities and avoid any threats. 3.2 Strengths: Cadbury would realize several possible advantages in going abroad. By penetrating a foreign market the company could: Maintain a stable growth of a company by maximizing the use of its production capacity and thus increase economies of scale and scope. With its brand name, Cadbury could counterattack the competitors it faces in the domestic market by attacking their domestic market. Keep up with the financial strength by increasing its sales and profit, indeed the foreign market could present higher profit opportunities than the domestic product. Acquisition rules in UK, reduce its dependence on the UK market and therefore diversify its market specific risk. Overall, Cadbury has been successful through the new products (development) it has to offer. 3.3 Weaknesses: Generally Cadbury has a weak position in the market. Thus, need to change its target to a different location. Cadbury distribution network is weak and has a small market share altogether so if they want to market there product in France successfully, Cadbury has to do its best to get great performance. They can also look towards those situation by them they can get success. Cadbury can market its products by keeping in mind the issue: France production of Chocolate bars and confectionary has increased by 24.5percent between 1988 and 1991 but now it has slowed down because of economic slump. Consumption of Chocolate products which got a rise till 1991 got a hold in 1992, due to the fall in demand because of gloomy economic conditions. Chocolate bars which were selling at 24 per cent of the total volume of chocolate bar have decreased to only 3.7 per cent. 3.4 Opportunities: Cadbury has to built variable position in his confectionary line in the market through his organic product growth. Besides that Cadbury can expand his opportunities to the markets based in Russia and China. Cadbury is also selling its products on internet which is also their popularity side which includes free chocolates. Some of the opportunities are as follows: France is the fourth largest Gross Domestic Product in the whole world. It is first world advanced market economy. Although the recession didnt did wrong with the country economy. 3.5 Threats As a confectionary product maker it is important for Cadbury to aware of its upcoming threats. Company should always check the buying behaviour of consumer buying trend. It is perceived that consumers. There is a possibility for the consumers to shift from chocolates to Healthy food or snacks. If this has happen it could cause Cadbury`s name to fall down. Cadbury prices are competitive from his competitors like Mars, Nestle, and Hershey. Seasonal sales slumps the chocolate market every year which affect the price of raw material that is needed to make the products. If Cadbury is entering in world it has to be aware of the risks involved in it. By not understanding foreign customers preferences and failing to achieving their expectations. By not understanding the business culture. 3.6 Conclusion In process of getting high and peak position. The company has to keep stressed on the global growth of the product. It can be a risk to market it in the region France, 4. Objective Setting Cadbury has set some objective related to Dairy Milk for its marketing and advertisement which are main factor for its product promotion and profit making which are as follows. To maintain the quality standards of its products. Enhance sales to gain more profits Packaging should be of good and hygienically passed quality To reach in every part of the world To give more and more benifits to the customers by by giving them promotions and free take aways. 5. Company Profile 1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline. 1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him. 1861 John Cadbury retires and sons Richard and George take over the company. 1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200. 1893 Cadbury Company builds a village for its employees. 1920s The Cadbury script logo is first used. 5.1 Company mission Cadbury Main statement is Cadbury means Quality and this is their promise and reputation to built quality products and continues its promise delivered to customers. Cadbury Has established its company as a fairness and integrity which proves that Cadbury is a socially responsible company. 6. Marketing objectives For achieving increase in sales Cadbury undertakes a number of marketing activities to encourage the sale of its products .Cadbury has set some objectives to maximize its sale and gain more profits. There are some basic aims that Cadbury has define in his corporation are as follows. 6.1 Survival For survival Cadbury keep its product quality up to a specific standard and prices to that level that could compete with other competitors. 6.2 Profit maximisation Profit maximization which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health. 6.3 Growth Which includes Cadbury selling new products or expanding overseas. 6.4 Diversification This is the spreading of business risks by reducing dependence on one product. 6.5 Sales Increase It is the main key factor of sales by which company gains more profits and generates revenues. 6.6 Improving the product image Its includes creating a new logo or launching a new brand of product and creating more attractive packaging.   For example, Cadbury has made to important key points for the development of their chocolate. These were: 1. To grow the market for chocolate confectionery 2. To increase Cadburys share of the snacking sector In the time of launching Cadbury they thought that any new product can make a big difference creating unique selling proposition (USP) i.e. a product with unique appeal which is not present in any other competitors product. Cadbury has wasted a lot of money on testing and combination of various ingredients and more than 250 recipes were combined together before finalizing the final chocolate recipe. As Cadbury produced products they first test them that can the consumers can buy Cadbury products or not. Promotion is a key factor of any product launching and Cadbury done this in various ways which include the following ways newspapers, magazines, television and radio etc. 7. Tactical application Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. The 7Ps are described below. 7.1 Product Cadbury Dairy Milk was launched keeping in mind people taste about the chocolate which a research work is done by Cadbury in 1905. The entire taste ingredients included in it are selected from many different places to give customers the taste they want. 7.2 Price The pricing strategy of Dairy Milk has always been in accordance with its competitors. Price is simply the cost plus profit of the firm. There are many competitors in the market. As the products are of high quality, so usually high prices are charged. So the Management has considered about the competitive price while selecting new prices and schemes. Firms have to consider many factors for determining the price. Selecting the price objective Analyzing competitors costs, Prices and offers. Selecting a pricing method. Prices are set by taking into consideration: The price of the product must be competitive and must entail profit. The pricing strategy can comprise discounts. 7.3 Place Cadbury market Dairy Milk to those places where it can get a good response from the customers as well as revenue to the company. 7.4 Promotion Cadbury like all other brands also invest heavily in advertising its product special its major popular product Cadbury Dairy Milk, it is marketed in the following way Media, Newspaper, Billboard advertisement. 7.5 People People plays a vital role in brand establishment as they are directly involved in the recognition of it in the market and this matter should be realized by the customers that its in their hands, Cadbury target young people and children mainly as compared to elders. 7.6 Process Cadbury keeps a record of all processes it does like methods and process are provided and also keep a record of provided services are helpful for the customers or not, and whether customers are informed or not. 7.7 Physical (evidence) Cadbury keep a record of all experiences which it is getting by physical questioning, buying behaviour of the customers.nad providing them guidelines about the products they are purchasing by giving them brochures, and pamphlets. 8. Action and Implementation Cadbury Dairy Milk has been launched successfully and now we are projecting our focus on increasing the sales and profits of our brand .As after the launching of Galaxy in the market Dairy Milk has gown down to that level where Galaxy is making more profits then Dairy Milk, so Cadbury is trying to regain its market share by doing allot of promotional activities and advertisements for Dairy Milk. 8.1 Budget In view of our action plan for increasing the sales revenue of Cadbury Dairy Milk, extensive promotion is required, and we have the following Marketing budget outlined according to our line of action: Projected Income Statement For Year 2010 2011 UK (  £ ) Sales 20,000,000 Cost of Goods Sold 9,000,000 Gross Profit 11,000,000 General Administrative Expenses 2250,000 Earnings Before Interest and Taxes 8750,000 Interest Expense 110,000 Earnings Before Taxes 8640000 Tax 90,000 Net Profit 8550000 8.2 Conclusion As Cadbury launched Dairy Milk in 1905. Its market gets a great height but after some time its market got a huge decline and its sale got down because its competitor product Galaxy took its market share and customers started to buy Galaxy instead of Cadbury Dairy Milk. As for that Cadbury has started again to do remarketing of its product by doing advisement. Inform of TV advertisements, newspapers, Billboards, etc and hence Cadbury Dairy Milk is on declining stage. 9. Individual Critical Reflection 9.1 Specific Values Cadbury is the world Renowned confectionary company started its business in 1824 and based in United Kingdom .It provide drinking chocolate and chocolate bars like Dairy Milk. Dairy Milk is the largest profit giving product of Cadbury and it is liked by almost every person adult of child that is why its very popular in the world . 9.2 Declining Stage As Cadbury was going to a height then in the mean time new Competitors (Nestle, Mars, Hershey) came into the market with more variety and flavours which thus they started threatening Cadbury sales by a decline in its mass product Cadbury Dairy Milk, as Dairy Milk was coming in the same flavours and competitive prices where as Dairy Milk prices were not competing with its competitors as a result Decline in the product .As Cadbury Dairy Milk competitors like (Nestle, Mars, Hershey) were doing there best to keep there products up to the standard into the Market by doing Media advertisements. 9.2.1 Marketing disadvantages Marketing plays a vital roll in a products popularity and market share in the market but Cadbury lack this in the way that the marketing department didnt paid much attention towards its product so it starts declining . There should be a good marketing plan should be given to a top marketing agency to market the product and to spend money in a correct way 9.2.2 Brand Placement To make a product popular among customers the brand name Cadbury Dairy Milk should be made that much attractive among customers that when it is launched it get the height what it wants. And then it is the agency responsibility to make the product capable of getting its goals and compete with 9.3 Action Plans Dairy Milk has been launched successfully and now we are projecting our focus on increasing the marketing of our brand as it is in declining stage to that percentage that it can compete with its competitors for the upcoming year. Increasing marketing actually means shifting the marketing strategies and attracting new customers to enticing the proven customers to buy again. Attracting new customers is good. But attracting new customers is not the only way to increase the sales. Shifting the sales focus to enticing the current customers can also make increasing the sales easy as well as building customer loyalty that result in repeated sales. The key to success in increasing the sales is effective marketing promotion of the product to an extent that catches the customers confidence. For attaining the desired objective, Cadbury Dairy Milk will conduct back to back advertising and sale promotion campaigns. Following are some details of these campaigns: September: We will start with marketing promotion campaign to generate excitement in the consumers mind for the Cadbury Dairy Milk. During the first month, there will be four trucks that will be roaming in the target areas and distributing free samples of mini Dairy Milk chocolate bars of 25grams. October: In October, we will go to exhibit at the major retail chains, providing free samples in the major shopping malls and Schools and ask there comments. We will also endorse celebrities and hire opinion leader as part of our public relation strategy. Our training staff will work with sales personnel at major retail chains to guide and give information regarding Dairy Milk to the consumers. November: We will start print, TV and internet campaigns for Dairy Milk by running advertisements of all media. The campaign will show the customers hows the taste of Dairy Milk is and take suggestions from them and also telling them about it new flavours and attractive packaging. We will increase the expenditures on Mass Media advertisements in order to improvise the position of the brand in the consumers mind as well as to dominate other Brands in its promotion and per hour airing on TV channels. We will organize different events regarding children so that we can capture the interest of them. We will be visiting schools for organizing fun activities for children. December: We will be launching schemes for retailers and whole-sellers in September, in which certain points will be given to wholesalers on the highest sales of Dairy Milk, and in turn on the basis of these, certain incentives will be provided to peak wholesalers. This can be a good strategy to improve the relations with distribution network and its efficiency as well. January: The best way to promote marketing and sales is to add value. The trick in sales promotion is to come up with ideas which add value to a product, rather than just cutting the price. Therefore, we will be adding value to Dairy Milk by giving every customer a free pencil, free pencil box, free books with purchase of every 250grams chocolate bar of Dairy Milk. The promotion can be successful because consumers will like this idea, and for the company, it can be cheaper than a price cut. February: We shall be distributing Special Shelves, Wall clocks and Key chains with Cadbury Dairy Milk logoto the shopkeepers incentives to promote our brand. March: A scheme will be offered i.e. buy more and more Dairy Milk Family Bars and get a chance to enter a lucky draw scheme to win return ticket to Paris for two people. And therefore, it is hoped that all these promotional activities will create enough awareness amongst the target sector that will force them to look forward to Dairy Milk when buying a Chocolate and all these promotional activities will consequently be resulting in increasing the sale of our product and generating the expected revenue and bringing the product to again in previous position in the market among its competitors. 9.4 Implementation Control In order to effectively implement our desired stated action marketing plan for Cadbury Dairy Milk to increase the sales revenue by the end of this year, we need to have a check on various promotional activities if they are going on accordingly as planned. This review is required on monthly basis so that the objective of achieving high sales revenue can be well chased. Hence the following activities are required to be monitored: There will be the need to monitor whether the marketing objective is achieved or not. Apart from this, the expenditures should be properly monitored and they shouldnt vitiate too much from the forecasted budget. There will be the need to check the distribution network and ensure that product is available in market at all times. There should be a strict check on whether the customers are getting the same message as what we are trying to deliver in advertisement, and hence check its impact on sale. It will also be needed to see the impact on sales by the different promotional activities conducted. It will be strongly needed to identify the packaging preferences or the price related concerns of the customers from time to time, and take corrective actions to achieve the financial and marketing objectives. 9.5 Gantt Chart G A N T T C H A R T Month JAN FEB MAR APR MAY JUN Campaign Cadbury Dairy Milk COST General Budget: year 2010 X X X X X X X X X X X X X X X X X X X X X X X X 5MILLION Big banners for shows X X X X X X 1million Website Creation X X X X X X  £1.5million ADD Designing Printing X X X X X X  £2.5mIllion Logo Design X X X X X X  £3million Statement Creation X X X X X X  £1million Advertisement on all media`s X X X X X X  £1.5million Agency Cost X X X X X X X X X X X X X X X X X X X X X X X X  £3million Total X X X X X X X X X X X X X X X X X X X X X X X X 13.5million

Privatization in Russia :: essays papers

Privatization in Russia As a result of privatization in Russia, tens of thousands of state-owned enterprises - from small retail shops to major industrial enterprises - have been transformed into privately owned companies. Millions of Russian citizens became owners. The privatization is guided by the special government program which operates on different administrative levels: federal, regional and municipal. The authorities on any given level are authorized to privatize only those assets transferred to their ownership. Large-scale privatization By July 1994, 15,052 medium and large enterprises, employing more than 80% of the industrial workforce, had been privatized in a voucher-based privatization scheme. The second (post-voucher), cash-based phase of privatization is under way now. Government blocks of shares will be sold primarily to strategic investors in special investment tenders. The list of Çstrategic enterprisesÈ, including energy, defence and utilities, majority state ownership is to be retained for at least two to three years. In the second stage of privatization, enterprises will be able to buy the land and buildings they are associated with. Farm privatization has made limited progress so far. More than 80% of agricultural land is owned by large farms with some form of collective ownership and 10% remains state property. Only 6% is in the hands of private farmers and urban dwellers with small household plots own 4%. Property rights over agricultural land remain subject to heavy restrictions. Small-scale privatization By the end of 1995 more than 100,000 state-owned small-scale businesses (with less than 200 employees) had been transferred to private hands. The overwhelming majority of these were in the retail trade, public catering and consumer services sector, where private entities account for 80% of activity. The size of the private sector The non-state sector, including all corporatized enterprises irrespective of the share of state ownership, accounted for 70% of GDP and 60% of employment by the end of 1995. Forecast for 1996 Financial assets will be the main instrument of privatization in 1996. The share of facilities sold at auctions and commercial and investment tenders and privatized by the redemption of leased property and sale of immovables and land will grow. The development of the stock market will be based lagerly on demand from Çstrategic investorsÈ interested in high profitability for their investments and the gaining of control over enterprises.

Preschool Observation Essay

There is growth and development in a child if he or she shows the necessary skills or milestones for his or her age. This essay is a case study of a pre-school child. An observation was done to determine whether the child has matured intellectually, emotionally and physically with her age. The child, who is two years and nine months old, was observed while she was in her play room with her mother one hour before her bed time. Below is an account of the observation. The child is kneeling on the floor and is opening a box of toys. She places blocks and cubes on the floor. Her mother joins to play with her. When her mother asks her what she is taking out of the box, she answers, â€Å"Toys. † After emptying the box, she chooses blocks with colors yellow, orange and red and she starts to form objects out of it. First, she lines up the longer orange blocks. Then, she stacks these blocks together by putting shorter blocks which are colored yellow and red on top of the orange blocks. The resulting object is like a train. Afterwards, she disassembles it and creates another object which looks like a phone and she pretends to talk to someone else with it. Next, she takes the red and orange blocks and forms a square using three longer blocks supported by one longer block and two shorter blocks underneath. The shape is not recognized by her mother so she asks her, to which she replies â€Å"toys. † Then she tries to tell a story as she makes gestures and actions and she tries to explain but only the words â€Å"she,† â€Å"ride,† and â€Å"ice cream† are intelligible. After explaining, she says, â€Å"Look at this†¦ These are toys†¦ Place this here† as she places a cube on top of the object. After a few minutes, a cat’s cry is heard from another room. She recognizes it and says â€Å"Cat†¦ Cat meow. † A little later, she gets a cloth and wipes her nose. Her mother asks what is wrong and she says, â€Å"Mommy, nose† to probably mean that she has a running nose. After a while, she counts from one to ten the blocks she formed into an object. Then, her mother asks her the color of a block and she answers â€Å"red† but she cannot recognize the colors pink and blue when she was asked. After that, her mother asks how old she is and she quickly answers â€Å"Two† and shows her two fingers. By and by, she sees a picture book, which is an atlas for children, on the shelf. She points at it and articulates â€Å"Book†¦ Read book. † Her mother gives her the book. She starts to turn the pages one by one and she recognizes pictures of a cow, earth, water, stars, bird, fish, and a dog especially when her mother points out a picture and asks her the names for those pictures. Her mother also teaches her the names of a few of the pictures such as a whale and a bear. She is quick to remember the image of a bear because when she was near the end of the book, she suddenly asks, â€Å"Where bear? † and she turns back the pages of the book to find it. She exclaims, â€Å"It’s here! † when she found it. Her mother tries to help her turn the pages of the book but she exclaims, â€Å"Wait! † and continues to turn the pages on her own. There was a time when she mentions the word â€Å"heavy† referring to the heavy pages of the book. She pretends to read the words written on paper and looks at the pictures most of the time. Furthermore, she turns back to the pages she has already seen again and again. She also recognizes pictures of babies because when her mother asked her what can be seen on the page with baby pictures, she responds, â€Å"Baby. † Her mother then asks her how many babies there are and she accurately counts from one to three. Since it was almost her bedtime, her mother tells her to go to sleep, she says, â€Å"Wait. No sleep† but yawns. Then, she stands up, says â€Å"Me sleep,† goes to the door of her bedroom and opens it. Once inside the bedroom, her mother undresses her and dresses her up for sleeping. While dressing up, she tries to help by lifting her arms to fit to the sleeves of the shirt and lifting her legs to put on the pajamas. After that she says, â€Å"Mommy, milk. † So, her mother gets her milk, gives it to her and she drinks it from a cup. Based on the observation, the child displays the common developmental milestones of a two to three-year old preschool in terms of her cognitive, socio-emotional and motor skills. These are enumerated below: Primarily, the child exhibits the following cognitive skills of most two-year old children: (1) uses more than 100 words; (2) likes to take things apart; (3) uses 2 to 3 word sentences; (4) refers to self as â€Å"me†; (5) verbalizes desires; (6) enjoys looking at one book over and over; (7) points to body parts (Powell & Smith); (8) recognizes familiar pictures; and (9) asks for items by name (Developmental Checklist). Moreover, she demonstrates what other three-year children can do such as: (1) naming pictures of a book; (2) naming at least one color; and (3) knowing and telling her age (Goodbye Babyhood). Aside from these skills, it is observed that she can recognize animal sounds and she can already count from numbers one to ten. Furthermore, the child demonstrates the following socio-emotional skills: (1) shows awareness of parental approval; (2) displays independence to do things on her own; and (3) likes to imitate adult activities such as talking on the phone (Miss Independent). In addition to this, she can already perform motor skills such as: (1) opening a box; (2) building or stacking up small blocks; (3) using toys appropriately; (4) using a cup well; (4) dresses up with help (Miss Independent); and (5) turning pages of a book two to three at a time (Developmental Checklist). In conclusion, the preschool child who has been observed is on the right track in the growth milestones children of her age range develop. She has progressed in her cognitive, socio-emotional and motor skills as a two-year old child. Works Cited â€Å"Developmental Checklist for Infants and Toddlers. † Jacksonville Medicine. March 2000. University of Florida, Jacksonville Early Intervention Program for Infants and Toddlers. 11 March 2009.

How to format a business document

How to format a business document Hook your reader: 5 killer formatting tips to get your document read Theres nothing like it, is there? That satisfying moment when you finally finish the document youve been working on for days. Youve done the research, youve marshalled your facts and youve made it through the hardest part: getting it down on paper. Job done. But hold on. Before you attach it to an email, send it and celebrate, ask yourself: how does it look? Your documents presentation may seem like a small point. Yet it could be the difference between your hard work being read and acted on or it being put aside for a later that never comes. You may well have been hunched over a hot keyboard slaving away on it all week. Its only natural that you should think its a must-read, which would capture the readers attention even if it were printed on the back of a till receipt from Lidl. But dont be fooled. Very few documents genuinely fall into that category – especially in a world where too much information is more of a problem than too little. The appearance of your document is the first impression your would-be reader gets. So it needs to hook them in and encourage them to read on. Theres nothing very enticing about a wall of text, tiny fonts or endless tables. We talk a lot on this blog about how to make your writing more readable. But no matter how compelling your words may be, theyll be wasted if they go unread. So here are five proven document-formatting techniques that will stop your work being thrown back into the sea of other discarded documents and make sure what youve written actually gets read. 1) White space is not wasted space White space is simply anywhere on the page where there is no text or images. Dont be fooled into thinking this space is wasted. Wider margins are your friend. They reduce the length of each individual line of text, making your writing easier for your readers eyes to scan. And they create mental breathing space* that makes the whole document more pleasant to read. *(We know thats not a thing, but you get the idea.) Newspapers have been using this trick for a very long time – its why they use narrow columns. Pick up a newspaper and youll probably find yourself tempted to read something on the page, and the easy-to-read appearance of the text in narrow columns is a big reason for this. Of course, most of us have been tempted at some point to make a documents margins narrower and lines of text longer, in order to reduce the overall length. So a document that was once three-and-a-half pages will instantly become a nice round three. (We even had one client proudly tell us how consultants had redesigned their templates to reduce margins down to a minimum, to save paper.) But this is a bad idea. Yes, youll hand over a document with fewer pages – but every one of those pages will look less professional and be more difficult to read. Better to use more paper than waste all of it. So avoid the temptation to squeeze as much text onto a page as possible – your reader will thank you for it. Were not suggesting that you use newspaper-like columns; just that you consider making the margins a bit wider and the body text a little narrower than you might otherwise do. 2) Use fonts well Our top tip on this topic is to avoid overthinking it. There are lots of business-appropriate fonts available. Youre faced with lots of good choices, so youre unlikely to go far wrong. Weve written about the best fonts for business documents in more detail before, but heres a quick summary: Both serif fonts (eg Garamond or Times New Roman) or sans-serif fonts (eg Helvetica or Arial) are fine for business documents. Try pairing fonts: use one kind of font for the headlines and subheads, and another for the body text. If youre using a serif font for the body text, try using a sans-serif font for the headlines, or vice versa. And resist the urge to use too many different fonts: no more than two on a page is a good rule of thumb. You can also try pairing two fonts from the same font family; for example, using Lucida Bright for the headings and Lucida Sans for the body text. 3) Use headlines and subheads as signposts Headlines and subheads are crucial signposts for the reader. Used effectively, they can summarise the entire story of a document by themselves and guide the reader through your most important points. They also break up large blocks of text, which can be hugely off-putting. Format headlines and subheads in bold (and in a larger font size if you like). In the documents we analyse for participants in our courses, we often see people using underline for subheads (or bold and underline). But this isnt necessary and can look cluttered or old-fashioned. Bold is enough by itself. We also frequently see people using subheads that are an equal distance from the paragraph that preceded them and the paragraph that comes after them. This gives the subheads the appearance of floating halfway between the two paragraphs.  So make sure there is more space before a subhead than there is below it. This will make clear that the subhead is for the paragraph below it. 4) Use lists and tables carefully Lists are an effective way to draw the eye, but thats probably why theyre frequently overused. Always bear in mind that each extra list that you add reduces the impact of every other list on the page. Some documents even consist mainly of lists – probably because theyre easy to write. But whats easier for the author is much harder for the reader. Such documents are disjointed and therefore usually difficult to follow. Tables are often a handy substitute for lists, as well as a neat way to format straightforward information. Theyre especially useful if you need to compare two or more things directly, against the same criteria. (For example, you might need to compare sales figures or possible outcomes of different courses of action.) When formatting tables, avoid using gridlines that run close to the text. Instead, insert space above and below it (using the paragraph formatting menu, if youre using Microsoft Word). And experiment with taking out vertical – or even all – internal gridlines. The extra space around the information should make it easier to read. You can differentiate long rows by shading every other one. In Word, you can do this by going to Table tools → Design. 5) Draw attention with boxes Boxes can form a vital entry-point into your document. Do you have a fact or piece of information that you know will interest your reader? A box will help you make the most of that. On the other hand, boxes are also a good place to put information that doesnt easily fit into the natural flow of your body text. Remember that a box needs to make sense on its own, as it will probably be read before the main text. You can make a box stand out by giving it a different font to the rest of the text (but remember to stick to a maximum of two fonts in your document), or by using background shading. And, as ever, remember to give the text plenty of space (white or otherwise) around it. Text crammed inside a small box will look very uninviting, defeating the point of separating it from the rest of the document. No design experience needed You might be surprised at the big impact small tweaks like these can have. So keep these simple rules in mind when you write your next document. When youve put them in place, youll have a much more readable document to hand over. And, when youre finished, you really will be able to say, job done. Image credit: Rapala fishing lures by Chau kar Man used under CC BY-NC-SA / cropped from original

Wiskey Scandal Example

Wiskey Scandal Example Wiskey Scandal – Coursework Example WHISKEY RING SCANDAL What was the Whiskey Ring Scandal? Who was involved and what were the results? Whiskey Ring Scandal was considered to be an occurrence that took place in United States of America and connected with illegal proceedings of come authoritative institutions and people. It was one of the most prominent scandals in American history of legislative violations connected with untaxed alcohol products. This scandal exposed in 1875 and was successfully organized in such territories as Chicago, New Orleans and others.1 The matter was that some influential people made a decision to â€Å"sale the untaxed whiskey and liquor†2 That was a period of Civil War, that was why people needed something to relax and forget their problems. Alcohol seemed a good decision for them. Still, taxes were completely high and propositions to buy whiskey for the lower price were tempting. High ranks who dealt with huge turnover of this trade made a lot of money. Historical evidences noticed that millions of dollars were taken into the pockets of unfair and greedy officials.3 Moreover, the sources involved the information that â€Å"the reputed head of the Whiskey Ring was John A. MacDonald† and almost all its members were Republicans.4 This people prospered with the help of dishonest and illegal business that lead them to collapse. Such affairs remained to create a national fatigue of Reconstruction and general distrust to the Republicans party. All members of that Ring were punished according to the legislative rules of United States. That also amplified to change of presidency in 1877 and policy of Compromise. Reference List:Kohn, George C. The New Encyclopedia of American Scandal. USA: Infobase Publishing, 2001.

Vivendi Universal Case Assignment Example | Topics and Well Written Essays - 750 words

Vivendi Universal Case - Assignment Example In the case of EBITDA, deprecation and amortization which does not involve the payment of cash but represents estimated annual charges for tangible and intangible assets respectively are not taken into account. These charges relate to the portion of assets used up during the period. Operating free cash flow which is seen as a more useful measure is the net operating capital after tax with a deduction for expenditures on operating capital during the period (Brigham and Ehrhardt 2010). Increasing free cash flow (FCF) is seen as the means by which managers seek to improve their company’s valuation (Brigham and Ehrhardt 2010). FCF takes into consideration interest and taxes as well as the company’s gross investment in operating capital in order to determine what is available to be distributed to investors. EBITDA does not differ from accrual earnings as it takes into consideration revenue earned during the current period but not yet received as well as expenses incurred but not yet paid. However, it does not take into consideration interest and taxes which relates to the net income earned during the period. Additionally, depreciation charges which seek to allocate the cost of operating assets over their estimated useful life and amortization charges on tangible assets for which amounts are capitalized in the accounts. Operating free cash flow differs from accrual earnings because it not only focus on expenses incurred during the period and revenue earned during the period but also investments in operating capital – fixed or non-current assets and current assets. Earnings accrual does not take gross investment in operating capital into account. I believe that auditors should be held responsible for auditing such information since the income statement and the cash flow statement form part of the financial statements that they provide opinion on in there audit report. They state whether these and

Trap Essay Example | Topics and Well Written Essays - 500 words

Trap - Essay Example Today's "consumer society" has further strengthened this trap. Since the industrial age, social bonds that were previously an essential part of everyday life have become only secondary concerns amidst the new forms of collective behavior espoused by large commercial institutions, where individuality is no longer valued. Individuals are now replaceable cogs in a wheel, not an essential part of anything deemed "important" in the grand scheme of things. It is true what Mills says: an increasing awareness of events in the wide world leads to an increasing awareness of one's powerlessness, with the seeming irrelevance of everyday life amidst the workings of contemporary society, "with its alienating methods of production, its enveloping techniques of political domination," so that individuals are not able to fully understand the greater sociological patterns related to their private troubles. Examples are everywhere. One is the women of today; feminism and related movements, while ensuring that women are no longer relegated to being "domestic goddesses," also throw them into ambivalence about their roles in the family.