Online Social Entrepreneurship Essay Example | Topics and Well Written Essays - 3500 words

Online Social Entrepreneurship - Essay Example Current paper focuses on the provision of a social media strategy that could support the enhancement of performance of a social enterprise based in UK, the Social Entrepreneur and Student Network (SESNet). The literature related to the specific subject will be also presented for justifying the choice of the above social strategy and for explaining the challenges that could possibly appear when realizing the particular project. The paper has been structured in such way so that the phases of the social media strategy chosen for the Social Entrepreneur and Student Network (SESNet) are clear. At a first level, an abstract is provided for showing the key elements and objectives of the paper. Then, the introductory section offers a more analytical view on the paper’s purposes and content. The characteristics and the needs of the organization involved are also presented, aiming to show the issues that the social media strategy proposed will have to face. Furthermore, the literature related to the paper’s subject is presented. At the next level, the appropriate theory/ model for developing an effective social media strategy is explained. The use of this theory in practice is made clear in the following section, where the various phases of the media social strategy suggested are described. The conclusions and the recommendations sections are the last ones of this paper. These sections summarize the k ey findings of the paper and suggest practices that the organization under discussion should establish. Also, in the recommendations section of this paper suggestions are made for further research, referring to gaps identified while reviewing the literature published in the particular field. The research methodology chosen for this paper is the literature review. Academic studies, as recent as possible, have been identified and reviewed for addressing the issues that are related to this paper. It